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Fractional finance leadership

Decisions at the speed of business, on a finance function that runs itself.

Fractional CFO, strategic finance, and FP&A for companies from $2M in revenue or Series A onward. We automate the reporting, forecasting, and board-pack grind first, then bring senior judgment to what the numbers mean. You pay for decisions, not data entry.

Founder-led — Maxwell works every engagement himselfFixed-fee entry — Diagnostic from $5,000, credited to your first quarterRetainers are fixed-scope — hourly available only for discrete special projects
Who this is for

You do not have a finance problem. You have a finance-function problem.

This works best from roughly $2M in revenue or Series A onward, when the numbers start driving real decisions: hiring plans, pricing, fundraising, acquisitions. Earlier than that, you need a good bookkeeper. Later than that, you may need the full-time hire, and we will tell you.
Who this is not for: pre-revenue startups, companies that need day-to-day bookkeeping, or anyone shopping for the cheapest hourly help. If that is you, we will say so on the first call.
What we do

Three ways to hire a finance leader, fractionally.

01

Fractional CFO

The strategic seat. Board and investor reporting, capital strategy and fundraise support, pricing and unit economics, M&A diligence and integration, and building and leading your finance team.

For CEOs who need a peer in the room when the decisions are big.

02

Strategic Finance

The operating system. Annual operating plan, rolling forecast, ARR and bookings modeling, scenario and sensitivity analysis, department budgets, and the KPI architecture the business actually runs on.

For companies that need the plan to be real, not a spreadsheet wish.

03

FP&A

The engine room. Monthly reporting package, variance analysis with written explanations, headcount planning, 13-week cash forecast, and commission and compensation modeling.

For teams that need the numbers right, on time, every month, and to know what changed.

How it runs

The first 90 days.

  1. Month 1

    Diagnose and automate

    A fixed-fee Finance Diagnostic maps your close, reporting, forecast, cash, and systems. Then we automate the reporting stack first, so the recurring work stops eating the budget.

  2. Month 2

    Forecast goes live

    Rolling forecast, KPI dashboard, and 13-week cash view are live and self-updating. You get your first board-ready reporting package.

  3. Month 3

    Full cadence

    Monthly close, reporting, forecast refresh, and a decisions session are running on rails. Finance stops being something you worry about.

Most fractional CFOs bring you spreadsheets. We build the machine. Every engagement starts the way our automation work starts: find the repetitive finance work, automate it, prove it on your numbers. You pay for judgment, not data entry, and the function keeps running cleanly between our sessions. Size the opportunity in the Close Cycle Lab or Working Capital Lab, then see what a Snapshot surfaces.
Engagement

Start with a diagnostic. Stay for the function.

Finance Diagnostic
Three to four weeks. A health check across your close, reporting, forecast, cash, and systems. You receive a finance function baseline, an automation roadmap with sequenced fixes, a KPI baseline, and a 30-90-day plan: what is broken, what to fix first, what it costs. Credited toward your first quarter if you continue.
from $5,000 fixed fee
FP&A Foundation
$5,000/mo
  • Monthly reporting package, on time
  • KPI dashboard that updates itself
  • 13-week cash forecast
  • Close oversight and accrual review
Strategic Finance
from $10,000/mo
  • Everything in Foundation
  • Rolling forecast and annual operating plan
  • Board and investor reporting package
  • Variance analysis with written explanations
  • Department budgets and headcount planning
Fractional CFO
from $15,000/mo
  • Everything in Strategic Finance
  • Capital strategy and fundraise support
  • Pricing and unit economics
  • M&A diligence and integration
  • Finance team leadership and board presence
Prefer hourly? Project and hourly engagements at $400/hr: fundraise models, board deck rescues, acquisition diligence, systems selection. Hourly work is a finance-leadership offering. Our AI automation practice is never hourly; every build is a fixed fee. Retainers run on a three-month initial commitment, then 30 days' notice. We take on a small number of retainer clients at a time, so every engagement gets senior attention.

Fractional vs. full-time vs. bookkeeper-only.

Fractional CFO, OpswellFull-time CFOBookkeeper only
CostFrom $5,000/mo. No salary, bonus, or equity.$300K+ per year loaded, plus equity.Cheapest, and you still own the forecast.
SpeedDiagnosed in 3–4 weeks, running in 90 days.Months to hire and ramp.Immediate, but nothing changes.
What you getSenior judgment, on a finance function that runs itself.Full-time presence you may not need yet.Clean books, no forward view.
Want AI to do the work instead?
Our other practice finds the repetitive work in finance and operations, automates it on Claude, and proves the value on your numbers. Everyone starts with the free Snapshot.
Explore AI automation
Industries we serve

Finance leadership, tuned to your industry.

The engagement ladder is the same everywhere. What changes is the playbook — the metrics, the risks, and the decisions your board actually asks about.

SaaS & Software

ARR and bookings modeling, board reporting that writes itself, fundraise support — the finance function behind the growth story.

Finance for SaaS ›

Private Equity

Portfolio finance leadership: diagnostics across portcos, 100-day plans, KPI packs lenders trust.

Finance for PE ›

Professional Services

Utilization economics, partner reporting, and the forecast behind hiring decisions.

Finance for firms ›

Healthcare

Revenue-cycle finance, payer economics, and board-ready reporting.

Finance for healthcare ›
How engagements run

Start free. Go deeper when the function needs a leader.

Snapshot for the grind. Diagnostic for the roadmap. Retainer when you want the seat filled.

From $5,000

Finance Diagnostic

Three to four weeks: finance-function baseline, automation roadmap, KPI baseline, and a 30-90-day plan. Credited to Q1.

Book a diagnostic call ›
From $5,000/mo

FP&A Foundation

Monthly reporting package, self-updating KPIs, 13-week cash, and close oversight — the engine room on rails.

Book a finance call ›
From $10,000/mo

Strategic Finance / Fractional CFO

Rolling forecast, board packs, capital strategy, and finance leadership — judgment on a function that runs itself.

Book a finance call ›
Bridge · typically 3+ months

Interim / bridge CFO

Cover a resignation, lender pack, or board cycle while you search — start timing discussed on the first call.

Ask about interim cover ›
Questions

Asked on every first call.

How is this different from our bookkeeper or CPA?

We work alongside your bookkeeper and CPA — not instead of them. They own the books, tax, and audit. We own the operating layer on top: the forecast, the cash plan, the board narrative, and the decisions those drive. Accounting firms: see our partner path at /accounting-firms.

Do you replace our controller?

No. If you have one, we lead them and raise the bar on what the function delivers. If you do not have one yet, we will tell you when it is time and help you hire the right person.

How much of your time do we get?

The tier sets the scope we own, not a day count. Every engagement includes a weekly working session, direct access between sessions, and a defined monthly deliverable cadence.

What systems do you work with?

QuickBooks, Xero, NetSuite, Sage Intacct, Epicor, Dynamics, SAP Business One, Deltek Costpoint, Unanet, Procore, Viewpoint, Salesforce, and HubSpot — we meet you in the stack you already run.

What are the contract terms?

Monthly retainer, three-month initial commitment, then 30 days' notice. The diagnostic is fixed-fee and credited toward your first quarter if you continue.

We are early. Is this for us?

Probably not yet. This works best from about $2M in revenue or Series A onward. Earlier than that, hire a strong bookkeeper and call us when the numbers start driving hiring, pricing, or fundraising decisions.

Related paths
Next step

Book a 30-minute finance call.

Talk through the Diagnostic, retainer tiers, or an interim / bridge seat — no Snapshot required to start the conversation.